content i liked Part 3
JHud Show’s Viral Welcome: The Best Use of BTS Content on TV?
The Jennifer Hudson Show might have cracked the code for viral behind-the-scenes content, and it all starts before guests even hit the stage.
Every time a celebrity arrives, the show’s staff lines up in a “Soul Train”-style formation, leaving an open pathway down the middle. Then, they break into song—a personalized welcome performance just for that guest.
If it's a musician, they sing one of their hit songs.
If it's an actor, they get a custom theme or reference to their work.
What makes it even better? The guest’s genuine reaction—shock, joy, excitement—every time. They light up, dance through the line, and soak in the unexpected love before stepping onto the set. The energy is infectious, and viewers can’t get enough.
This format has generated millions of views, with several clips surpassing 20M+, but none topped the moment when Squid Game star Lee Jung-Jae arrived—his video alone skyrocketed past 100 million views!
Audi Paramus is Doing Car Content Right—Here’s Why
I’ve always loved cars, and the more I dive into car content, the more I want to work with them. Naturally, I keep an eye on dealerships that are actually doing social media right, and one of the few standing out is Audi Paramus in New Jersey.
They’ve built an established content series with a signature visual hook—a smooth camera pan leading straight to the salesman, who immediately grabs your attention. The format is simple but effective:
High-energy intros that pull you in
Quick, engaging breakdowns of each car’s standout features
Great pacing & clear on-screen text, making info easy to digest
Cinematic shots of stunning Audi models
But they don’t stop there. Audi Paramus also runs a POV-style series, where cars get unwrapped on camera, and another format featuring a different personality interviewing salespeople. This multi-format approach keeps their content fresh while catering to different types of car buyers.
Their TikTok has hit 19K views on some posts—not the biggest numbers yet, but they’re executing smart, engaging content that many dealerships haven’t figured out. Definitely something I’d borrow for future car content strategies.
